Sales Safari (by Amy Hoy): What is it and why you should do it
Sales Safari is an audience research method developed by the Designer and Entrepreneur Amy Hoy. Amy is the Co-Founder of the 30×500 training program with Alex Hillmann, where they teach creators to build products that sell.
She also bootstrapped several software businesses such as Noko (formerly „Freckle“), the least painful way to track time, pep and Everytimezone.com. All her products are based on this research process – and she has taught or helped many other successful founders such as Brennan Dunn of Doubleyourfreelancing.com or Nathan Barry of Convertkit fame.
Sales Safari consists of finding the „watering holes“ of your chosen audience and observing their behavior and discussions. It’s a systematic method of raw data collection to get the unfiltered pains, dreams and purchase decisions of your audience of choice.
Below you’ll find a collection of the best resources available.
Because if you don’t build a product that people buy – you will fail. Sales Safari allows you to avoid this by finding and understanding the pains that they already spend money on or that would allow them to save or earn money money.
But first let’s talk about why „talking to your customers“ and „getting out of the building“ is not the solution to this problem.